![]() Marketers can pursue the COM 540 course titled Embracing the Brand: Branding, Strategy & Execution to learn how to build brands that people recognize, remember, and respect.ĭuring Super Bowl LIII, Pepsi debuted a television advertisement that people would continue talking about. Outline your value propositions and connect with your audience emotionally, so they feel aligned with your brand. Nike’s decision to integrate the company’s value proposition with an emotionally-driven message made for a wildly successful marketing campaign. Nike identified an emotional connection with its audience and connected meaningful stories to its core values, like motivation, inspiration, and healthy living. What made this marketing campaign successful? ![]() The line became Nike’s emblematic tagline and continues to represent the brand. One of the first television advertisements for the campaign featured an 80-year-old marathoner named Walt Stack, a dedicated athlete who runs 17 miles every morning.Īfter the campaign went live, thousands of people submitted personal stories about times when they decided to take the leap and “just do it,” from quitting their stagnant jobs to losing over a hundred pounds. Nike launched the campaign in 1988 and featured both professional and amateur athletes sharing their accomplishments and inspiring viewers to do the same. One of the most iconic marketing campaign examples is Nike’s “Just do it” campaign. If you’re passionate about brand storytelling, discover a few of the most successful marketing campaigns and how you can use similar strategies to improve your organization's marketing efforts. The best marketers understand how to craft a campaign vision, build a strategy, develop striking visual and written content, analyze data, and measure success marketers learn these skills and more in a Master of Arts in Communications. Trailblazers in the marketing industry go beyond intelligent data analytics and cutting-edge technology and find ways to bring together insights in creative and imaginative ways. As marketers, we can learn from the most successful marketing campaign examples to deliver entertaining, touching, captivating, and memorable ads that resonate with customers and build brand reputation. ![]() ![]() Impactful marketing campaigns are just that - powerful stories. Writer and Pulitzer Prize winner Richard Powers, Overstory. The only thing that can do that is a good story." "The best arguments in the world won't change a single person's mind. ![]()
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